Press conference tomorrow, In motion Saskatchewan, a nice way to say get your fa** As** of the couch and get physcially active. We are in the press conference because workplaces is one of the targets of this campaign. Apparently people who are at work are in a position to be bombarded with messages "a captive audience" I believe was the quote. Sounds a bit like the old participaction campaign of fifteen years ago. I suppose time will tell how effective it is.